{"id":3179,"date":"2023-04-16T12:31:14","date_gmt":"2023-04-16T10:31:14","guid":{"rendered":"https:\/\/retourn.mmserver.org\/?post_type=courses&#038;p=3179"},"modified":"2024-01-16T19:19:57","modified_gmt":"2024-01-16T18:19:57","slug":"5-recovery-marketing-communication-copy-6","status":"publish","type":"courses","link":"https:\/\/education.retourn.eu\/de\/courses\/5-recovery-marketing-communication-copy-6\/","title":{"rendered":"5. MARKETINGKOMMUNIKATION ZUR WIEDERHERSTELLUNG"},"content":{"rendered":"<h3><strong>Referenzen<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">APEC=<\/span><span style=\"font-weight: 400;\">Asia-Pacific Economic Cooperation (n.d.). How to Develop a Risk Management Strategy for a Tourism Business\/Organisation. Participant\u2019s Workbook. Avaliable at\u00a0 <\/span><a href=\"https:\/\/www.apec.org\/docs\/default-source\/publications\/2007\/4\/tourism-risk-management-an-authoritative-guide-to-managing-crisis-in-tourism-december-2006\/toc\/for-businesses-participants-workbook.pdf?sfvrsn=b4d8ba38_1\"><span style=\"font-weight: 400;\">How to Develop a Risk Management Strategy for a Tourism Business \/ Organisation &#8211; Particip<\/span> <span style=\"font-weight: 400;\">How to Develop a Risk Management Strategy for a Tourism Business \/ Organisation &#8211; Participant&#8217;s Workbook (apec.org) ant&#8217;s Workbook (apec.org)<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\">11.1.2023.<\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Robertson, D., Kean, I., Moore, S., Gurtner, Y. K., Holcombe, C., &amp; Wilks, J. (2006). Tourism risk management: An authoritative guide to managing crises in tourism. <i>APEC International Centre for Sustainable Tourism (AICST). Singapore: Asian Pacific Economic Cooperation (APEC)<\/i>, 1-88. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Beirman, David (2010). Crisis, recovery and risk management. In Liburd, Janne J. and Edwards, Deborah (eds.), <i>Understanding the Sustainable Development of Tourism<\/i> (205\u2013224). Oxford: Goodfellow Publishers Ltd.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Beirman, David (2011). The integration of emergency management and tourism.<i>The Australian Journal of Emergency Management, 26<\/i>(3), 32\u201336.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CATO=Council of Australian Tour Operators (2016). <i>Tourism Risk, Crisis and Recovery Management Guide<\/i>. Avaliable at <a href=\"https:\/\/opus.lib.uts.edu.au\/bitstream\/10453\/73067\/1\/CATO%20Feb%202016%20Final%20Final%20Draft%20Document%20Risk%20Crisis%20%20Recovery%20%20for%20Tour%20Wholesalers%20%28ver2%29.pdf\">CATO Feb 2016 Final Final Draft Document Risk Crisis Recovery for Tour Wholesalers (ver2).pdf (uts. CATO Feb 2016 Final Final Draft Document Risk Crisis Recovery for Tour Wholesalers (ver2).pdf (uts.edu.au) edu.au)<\/a>, 10.1.2023.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Global Rescue and World Travel &amp; Tourism Council (2019). Crisis Readiness. Avaliable at <a href=\"https:\/\/wttc.org\/Portals\/0\/Documents\/Reports\/2019\/Crisis%20Preparedness%20Management%20Recovery-Crisis%20Readiness-Nov%202019.pdf?ver=2021-02-25-182725-567\">*Crisis Pre *Crisis Preparedness Management Recovery-Crisis Readiness-Nov 2019.pdf (wttc.org) paredness Management Recovery-Crisis Readiness-Nov 2019.pdf (wttc.org)<\/a>, 25.1.2023.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Morakabati, Y., Page, S. J., &amp; Fletcher, J. (2017). Emergency management and tourism stakeholder responses to crises: A global survey. <i>Journal of Travel Research<\/i>,\u00a0<i>56<\/i>(3), 299\u2013316.<\/span><\/li>\n<li>Murray Regional Tourism (n.d.). Murray Regional Tourism Crisis Management Plan 2018-19. Avaliable at <a href=\"https:\/\/www.murrayregionaltourism.com.au\/wp-content\/uploads\/sites\/2\/Murray-Region-Tourism-Crisis-Management-Plan_18-19_FINAL.pdf\">*Murray-Region-Tourism-Crisis-Management-Plan_18-19_FINAL.pdf (murrayregionaltourism.c *Murray-Region-Tourism-Crisis-Management-Plan_18-19_FINAL.pdf (murrayregionaltourism.com.au) om.au)<\/a>, 23.1.2023.<\/li>\n<li>Tourism Industry Association of British Columbia (n.d.). <i>Prepared BC: Emergency Plan for Tourism Operators<\/i>. Avaliable at\u00a0 <a href=\"https:\/\/www2.gov.bc.ca\/assets\/gov\/public-safety-and-emergency-services\/emergency-preparedness-response-recovery\/embc\/preparedbc\/preparedbc_tourism_plan.pdf\">Prepared BC: Emergency Plan for Touri Prepared BC: Emergency Plan for Tourism Operators (gov.bc.ca) sm Operators (gov.bc.ca)<\/a>, 12.1.2023.<\/li>\n<li><span style=\"font-weight: 400;\">UNTWO (2011). Toolbox for Crisis Communications in Tourism. Madrid: UNTWO. Avaliable at <\/span><a href=\"https:\/\/wearelao.com\/sites\/default\/files\/Crisis%20Communications_0.pdf\"><span style=\"font-weight: 400;\">Crisis Communications_0.pdf (weare<\/span> <span style=\"font-weight: 400;\">Crisis Communications_0.pdf (wearelao.com) lao.com)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">10.1.2023.<\/span><\/li>\n<li>Botschen, G., Promberger, K., &amp; Bernhart, J. (2017). Brand-driven identity development of places.\u00a0<i>Journal of Place Management and Development<\/i>,\u00a0<i>10<\/i>(2), 152-172.+<\/li>\n<li>Daldanise, G. (2020). From place-branding to community-branding: A collaborative decision-making process for cultural heritage enhancement.\u00a0<i>Sustainability<\/i>,\u00a0<i>12<\/i>(24), 10399.<\/li>\n<li>Kalieva, O. M. (2015). Development of territory brand image: The marketing aspect. <i>Review of European Studies 7(2)<\/i>, 23.<\/li>\n<li><span style=\"font-weight: 400;\">Zamozhnykh, E. A., Pobedinskaya, E. A., &amp; Omarova, N. Y. (2022, February). Marketing Communications in Territorial Brand Promotion: The Regional Aspect. In\u00a0<\/span><i><span style=\"font-weight: 400;\">International Scientific and Practical Conference Strategy of Development of Regional Ecosystems \u201cEducation-Science-Industry\u201d(ISPCR 2021)<\/span><\/i><span style=\"font-weight: 400;\"> (pp. 527-532). Atlantis Press.<\/span><\/li>\n<li>Mafalda Gato, \u00c1lvaro Dias, Leandro Pereira, Renato Lopes da Costa, Rui Gon\u00e7alves. (2022). Marketing Communication and Creative Tourism: An Analysis of the Local Destination Management Organization. Journal of Open Innovation: Technology, Market, and Complexity. Volume 8, Issue 1. P. 40, ISSN 2199-8531. <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2199853122010496\">https:\/\/www.sciencedirect.com\/science\/article\/pii\/S2199853122010496<\/a>)<\/li>\n<li>TURISTI\u010cNE destinacijske organizacije [Elektronski vir] : gonilapovezanega kreativnega zelenega razvoja in tr\u017eenja \/ uredniki Tanja Le\u0161nik \u0160tuhec, Barbara Pavlakovi\u010d, Nejc Pozvek. &#8211; 1. izd. &#8211; E-knjiga. &#8211; Maribor : Univerza v Mariboru, Univerzitetna zalo\u017eba, 2023. Na\u010din dostopa (URL): <a href=\"https:\/\/press.um.si\/index.php\/ump\/catalog\/book\/718\">https:\/\/press.um.si\/index.php\/ump\/catalog\/book\/718<\/a>. ISBN 978-961-286-654-9 (PDF). doi:10.18690\/um.ft.1.2023. COBISS.SI-ID 125941507<\/li>\n<li>Ritchie, Brent &amp; Dorrell, Humphrey &amp; Miller, Daniela &amp; Miller, Graham. (2004). Crisis Communication and Recovery for the Tourism Industry. Journal of Travel &amp; Tourism Marketing. 15. 199-216. 10.1300\/J073v15n02_11. <a href=\"https:\/\/www.researchgate.net\/publication\/254378996_Crisis_Communication_and_Recovery_for_the_Tourism_Industry\">https:\/\/www.researchgate.net\/publication\/254378996_Crisis_Communication_and_Recovery_for_the_Tourism_Industry<\/a><\/li>\n<li>Gato, M.; Dias, \u00c1.; Pereira, L.; da Costa, R.L.; Gon\u00e7alves, R. Marketing Communication and Creative Tourism: An Analysis of the Local Destination Management Organization. J. Open Innov. Technol. Mark. Complex. 2022, 8, 40. <a href=\"https:\/\/www.mdpi.com\/2199-8531\/8\/1\/40\">https:\/\/www.mdpi.com\/2199-8531\/8\/1\/40<\/a><\/li>\n<li>Lennon, J. (2017). Dark Tourism. Oxford Research Encyclopedia of Criminology and Criminal Justice. <a href=\"https:\/\/doi.org\/10.1093\/acrefore\/9780190264079.013.212\">https:\/\/doi.org\/10.1093\/acrefore\/9780190264079.013.212<\/a><\/li>\n<li>Jes\u00fas Cambra-Fierro, Mar\u00eda Fuentes-Blasco, Lily Xuehui Gao, Igu\u00e1cel Melero-Polo, Andreea Trifu, The influence of communication in destination imagery during COVID-19, Journal of Retailing and Consumer Services, Volume 64, 2022, 102817, ISSN 0969-6989, <a href=\"https:\/\/doi.org\/10.1016\/j.jretconser.2021.102817\">https:\/\/doi.org\/10.1016\/j.jretconser.2021.102817<\/a>. (<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0969698921003830\">https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0969698921003830<\/a>)<\/li>\n<li>Gen\u00e7, R. (2018). Catastrophe of Environment: The Impact of Natural Disasters on Tourism Industry. Journal of Tourism &amp;Amp; Adventure, 1(1), 86\u201394. <a href=\"https:\/\/doi.org\/10.3126\/jota.v1i1.22753\">https:\/\/doi.org\/10.3126\/jota.v1i1.22753<\/a><\/li>\n<li><a href=\"https:\/\/www.nepjol.info\/index.php\/jota\/article\/view\/22753\/19329\">https:\/\/www.nepjol.info\/index.php\/jota\/article\/view\/22753\/19329<\/a><\/li>\n<li><a href=\"https:\/\/tourismteacher.com\/doxeys-irritation-index\/\">https:\/\/tourismteacher.com\/doxeys-irritation-index\/<\/a> reached 7\/2\/2023 at 7:30 a.m.<\/li>\n<li><a href=\"https:\/\/www.solimarinternational.com\/why-is-a-dmo-important-to-a-destination\/\">https:\/\/www.solimarinternational.com\/why-is-a-dmo-important-to-a-destination\/<\/a> reached at 7\/2\/2023 at 9:00 a.m.<\/li>\n<li>Lawless, Jill. \u201cIn Iceland Eruptions Bring Tourism Boom.\u201d <i>Stuff<\/i>, 2016, https:\/\/www.stuff.co.nz\/travel\/destinations\/europe\/87027373\/in-iceland-eruptions-bring-tourism-boom. Accessed 27 Mar. 2023.<\/li>\n<li>Petursdottir, G., Reichardt, U., Bird, D., Donovan, A., G\u00edslad\u00f3ttir, G. Hauksdottir A., Johannesdottir, G., Sigmundsson, F., Thordardottir, E.B., Ulfarsson, G.F., \u2018Eyjafjallaj\u00f6kull eruption in 2010\u2019, in: Casajus Valles, A., Marin Ferrer, M., Poljan\u0161ek, K., Clark, I. (eds.), Science for Disaster Risk Management 2020: acting today, protecting tomorrow, EUR 30183 EN, Publications Office of the European Union, Luxembourg, 2020, ISBN 978-92-76-18182-8, doi:10.2760\/571085, JRC114026.<\/li>\n<li>Ruci\u0144ska, Dorota and Lechowicz, Maciej. &#8222;Natural hazard and disaster tourism&#8220; Miscellanea Geographica, vol.18, no.1, 2014, pp.17-25.\u00a0<a href=\"https:\/\/doi.org\/10.2478\/mgrsd-2014-0002\">https:\/\/doi.org\/10.2478\/mgrsd-2014-0002<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Referenzen &nbsp; APEC=Asia-Pacific Economic Cooperation (n.d.). How to Develop a Risk Management Strategy for a Tourism Business\/Organisation. Participant\u2019s Workbook. Avaliable at\u00a0 How to Develop a Risk Management Strategy for a Tourism Business \/ Organisation &#8211; Particip How to Develop a Risk Management Strategy for a Tourism Business \/ Organisation &#8211; Participant&#8217;s Workbook (apec.org) ant&#8217;s Workbook [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":984,"template":"","course-category":[26,27,29],"course-tag":[],"_links":{"self":[{"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/courses\/3179"}],"collection":[{"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":5,"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/courses\/3179\/revisions"}],"predecessor-version":[{"id":3422,"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/courses\/3179\/revisions\/3422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/media\/984"}],"wp:attachment":[{"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/media?parent=3179"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/course-category?post=3179"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/education.retourn.eu\/de\/wp-json\/wp\/v2\/course-tag?post=3179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}