{"id":1717,"date":"2022-12-18T15:12:40","date_gmt":"2022-12-18T14:12:40","guid":{"rendered":"https:\/\/retourn.mmserver.org\/?post_type=courses&#038;p=1717"},"modified":"2024-06-05T14:45:40","modified_gmt":"2024-06-05T12:45:40","slug":"2-recovery-marketing-strategy-copy-2","status":"publish","type":"courses","link":"https:\/\/education.retourn.eu\/el\/courses\/2-recovery-marketing-strategy-copy-2\/","title":{"rendered":"2. \u03a3\u03a4\u03a1\u0391\u03a4\u0397\u0393\u0399\u039a\u0397 \u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a \u0391\u039d\u0391\u039a\u0391\u039c\u03a8\u0397\u03a3"},"content":{"rendered":"<h3>\u03a0\u03ce\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae;<\/h3>\n<p>\u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b1 \u03b9\u03b4\u03c1\u03cd\u03bc\u03b1\u03c4\u03b1, \u03bf\u03b9 \u039c\u039a\u039f, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c5\u03c0\u03bf\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03b4\u03ac\u03c6\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ae \u03bc\u03ac\u03bb\u03bb\u03bf\u03bd \u03ad\u03bd\u03b1\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c1\u03c4\u03b9\u03c3\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 SWOT \u03b8\u03b1 \u03c3\u03c5\u03bd\u03bf\u03c8\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03b5\u03b9\u03bb\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03bc\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b5\u03c2.<\/p>\n<p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1; \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c5\u03c0\u03bf\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03ae \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03ad\u03c1\u03b7, \u03bc\u03b5 \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03bf\u03cd\u03bc\u03b5, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b2\u03c1\u03b1\u03c7\u03c5\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b2\u03b3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03ba\u03c1\u03af\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae.<\/p>\n<p>\u03a3\u03c4\u03b7\u03bd \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03a3\u03a4\u03a1\u0391\u03a4\u0397\u0393\u0399\u039a\u0397 \u039c\u0391\u03a1\u039a\u0395\u03a4\u0399\u039d\u0393\u039a \u0391\u039d\u0391\u039a\u0391\u039c\u03a8\u0397\u03a3 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03b5\u03af\u03be\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03bc\u03b9\u03b1\u03c2 \u03b5\u03b4\u03b1\u03c6\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae, \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u0391\u039d\u0391\u03a6\u039f\u03a1\u0395\u03a3<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Aguilar, F. (1967). <\/span><i><span style=\"font-weight: 400;\">Scanning the Business Environment<\/span><\/i><span style=\"font-weight: 400;\">, Macmillan.<\/span><\/li>\n<li>Ashworth, G. J., &amp; Voogd, H. (1988). Marketing the city: concepts, processes and Dutch applications. <i>The Town Planning Review<\/i>, 65-79.<\/li>\n<li>Kotler, P., Haider, D.H., &amp; Rein, I., (1993). Marketing Places. The Free Press.<\/li>\n<li>P Kotler, P., Keller, K.L., W.G. Scott, W.G &amp; Li Pomi, G., (2007). <i>Marketing Management<\/i>, 12 ed, Pearson Prentice Hall.<\/li>\n<li>Li Pomi, G., (2004). Riflessioni sulla pianificazione strategica in ambito territoriale, <i>Laboratorio di Marketing per la Pianura Veronese<\/i> Conference, Cerea (VR).<\/li>\n<li>Rullani, E. &amp; Romano, L. (1998). <i>Il postfordismo. Idee per un capitalismo prossimo venturo<\/i>, Etaslibri.<\/li>\n<li>Ackermann, F., and Eden, C. (2011). Strategic Management of Stakeholders: Theory and Practice. <a href=\"https:\/\/www.researchgate.net\/journal\/Long-Range-Planning-0024-6301\">Long Range Planning<\/a>,\u00a044(3):179-196. DOI:<a href=\"http:\/\/dx.doi.org\/10.1016\/j.lrp.2010.08.001\">10.1016\/j.lrp.2010.08.001<\/a><\/li>\n<li>Barney N. (2023). Stakeholder (DEFINITION). TechTarget Network. Available at: <a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/stakeholder\">https:\/\/www.techtarget.com\/searchcio\/definition\/stakeholder<\/a><\/li>\n<li>Goeldner, R. and Ritchie, B. (2005). Tourism: Principles, Practices, Philosophies. 9th ed., John Wiley &amp; Sons, Hoboken, NJ.<\/li>\n<li>Rahman, M. (2023). Stakeholders in tourism development. <a href=\"https:\/\/www.howandwhat.net\/category\/sustainable-tourism-development\/\">SUSTAINABLE TOURISM DEVELOPMENT<\/a>. Available at: <a href=\"https:\/\/www.howandwhat.net\/stakeholders-tourism-development\/\">https:\/\/www.howandwhat.net\/stakeholders-tourism-development\/<\/a><\/li>\n<li>Schneider, A. (2014). Methods for integrating ecosystem services into policy, planning and practice. Updated by Augustin Bergh\u00f6fer (2017). Available at: <a href=\"https:\/\/citieswithnature.org\/wp-content\/uploads\/2019\/02\/ValuES-Methods-for-integrating-ecosystem-services.pdf\">https:\/\/citieswithnature.org\/wp-content\/uploads\/2019\/02\/ValuES-Methods-for-integrating-ecosystem-services.pdf<\/a><\/li>\n<li><a href=\"https:\/\/citieswithnature.org\/wp-content\/uploads\/2019\/02\/ValuES-Methods-for-integrating-ecosystem-services.pdf\">Stainton, H. (2023). Stakeholders In Tourism: Who Are They And Why Do They Matter? Available at: <\/a><a href=\"https:\/\/tourismteacher.com\/stakeholders-in-tourism\/\">https:\/\/tourismteacher.com\/stakeholders-in-tourism\/<\/a><\/li>\n<li><a href=\"https:\/\/www.consilium.europa.eu\/en\/policies\/civil-protection\/\">www.consilium.europa.eu\/en\/policies\/civil-protection\/<\/a><\/li>\n<li><span style=\"font-weight: 400;\">www.<\/span><a href=\"https:\/\/civil-protection-humanitarian-aid.ec.europa.eu\/what\/civil-protection\/eu-civil-protection-mechanism_en\"><span style=\"font-weight: 400;\">civil-protection-humanitarian-aid.ec.europa.eu\/what\/civil-protection\/eu-civil-protection-mechanism_en<\/span><\/a><\/li>\n<li>Jurdana, D.S. (2018). Strategic planning of tourism development \u2013 towards sustainability. Horizons, Series A, Social Sciences and Humanities. DOI 10.20544\/HORIZONS.A.23.2.18.P17 UDC: 338.48-026.23:[005.51:005.21<\/li>\n<li>Kaikara, O. (2020). Tourism Development Strategy. International Journal Papier. Volume 1, Issue 1(Page 20-25). ISSN: 2709-023X<\/li>\n<li>Morrison, J., Forbes, L., and Wilkinson, G. Common sense management (Chapter Six). Available at: <a href=\"http:\/\/horizon.unc.edu\/projects\/CSM\/default9b57.html?chap=6#:~:text=The%20word%20strategy%20comes%20to,%2D%2Dag%2C%20to%20lead\">http:\/\/horizon.unc.edu\/projects\/CSM\/default9b57.html?chap=6#:~:text=The%20word%20strategy%20comes%20to,%2D%2Dag%2C%20to%20lead<\/a><\/li>\n<li>Numpty Nerd. Available at: <a href=\"https:\/\/www.numptynerd.net\/tourism-as-a-development-strategy.html\">https:\/\/www.numptynerd.net\/tourism-as-a-development-strategy.html<\/a><\/li>\n<li>Suryanto, S.\u00a0and\u00a0Sukaesih Kurniati, P. (2020).\u00a0Tourism Development Strategy in Indonesia.\u00a0Academy of Strategic Management Journal, 19 (6). ISSN 1939-6104<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03ce\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae; \u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b1 \u03b9\u03b4\u03c1\u03cd\u03bc\u03b1\u03c4\u03b1, \u03bf\u03b9 \u039c\u039a\u039f, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c5\u03c0\u03bf\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03b4\u03ac\u03c6\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ae \u03bc\u03ac\u03bb\u03bb\u03bf\u03bd \u03ad\u03bd\u03b1\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. \u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c1\u03c4\u03b9\u03c3\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2. 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