{"id":1822,"date":"2022-12-18T15:12:40","date_gmt":"2022-12-18T14:12:40","guid":{"rendered":"https:\/\/retourn.mmserver.org\/?post_type=courses&#038;p=1822"},"modified":"2024-05-23T23:25:23","modified_gmt":"2024-05-23T21:25:23","slug":"2-recovery-marketing-strategy-copy-3","status":"publish","type":"courses","link":"https:\/\/education.retourn.eu\/hu\/courses\/2-recovery-marketing-strategy-copy-3\/","title":{"rendered":"2. A HELYRE\u00c1LL\u00cdT\u00c1S MARKETING STRAT\u00c9GI\u00c1JA"},"content":{"rendered":"<h3>Hogyan hat\u00e1rozzuk meg a strat\u00e9gi\u00e1t?<\/h3>\n<p>V\u00e1llalkoz\u00e1sok, int\u00e9zm\u00e9nyek, nem korm\u00e1nyzati szervezetek, de olyan szubjektumok is, mint a r\u00e9gi\u00f3k \u00e9s ter\u00fcletek, gyakran ker\u00fclhetnek abba a helyzetbe, hogy strat\u00e9gi\u00e1t, vagy ink\u00e1bb a k\u00f6rnyezethez val\u00f3 viszonyul\u00e1s m\u00f3dj\u00e1t kell meghat\u00e1rozniuk.<\/p>\n<p>A strat\u00e9gia hivataloss\u00e1 t\u00e9tel\u00e9hez \u00e9s a cselekv\u00e9si terv kidolgoz\u00e1s\u00e1hoz az els\u0151 l\u00e9p\u00e9s a k\u00f6rnyezet meg\u00e9rt\u00e9se. Ezut\u00e1n a SWOT-elemz\u00e9s \u00f6sszefoglalja a k\u00f6rnyezet \u00e1ltal k\u00e9pviselt vesz\u00e9lyek \u00e9s lehet\u0151s\u00e9gek meg\u00e9rt\u00e9s\u00e9t, amelyekkel kapcsolatban alanyunk er\u0151ss\u00e9geket \u00e9s gyenges\u00e9geket javasol.<\/p>\n<p>Azt\u00e1n? Meg kell \u00e9rteni, hogy kik azok a kulcsfontoss\u00e1g\u00fa alanyok vagy \u00e9rdekelt felek, akikkel kapcsolatot kell l\u00e9tes\u00edteni annak \u00e9rdek\u00e9ben, hogy r\u00f6vid \u00e9s hossz\u00fa t\u00e1von meg tudjuk val\u00f3s\u00edtani ezt a strat\u00e9gi\u00e1t. Ezek a szakaszok mindig kritikusak, de m\u00e9g ink\u00e1bb kritikusak, amikor a referencia t\u00e1rgya egy olyan ter\u00fclet, amely egy term\u00e9szeti katasztr\u00f3fa okozta v\u00e1ls\u00e1gb\u00f3l pr\u00f3b\u00e1l kil\u00e1balni.<\/p>\n<p>A A HELYRE\u00c1LL\u00cdT\u00c1S MARKETING STRAT\u00c9GI\u00c1JA modulban megmutatjuk azokat a m\u00f3dszereket \u00e9s folyamatokat, amelyekkel egy, a ter\u00fcletnek, annak jellemz\u0151inek \u00e9s hivat\u00e1sainak megfelel\u0151 ter\u00fcleti strat\u00e9gia megval\u00f3s\u00edthat\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>HIVATKOZ\u00c1SOK<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Aguilar, F. (1967). <\/span><i><span style=\"font-weight: 400;\">Scanning the Business Environment<\/span><\/i><span style=\"font-weight: 400;\">, Macmillan.<\/span><\/li>\n<li>Ashworth, G. J., &amp; Voogd, H. (1988). A v\u00e1ros marketingje: fogalmak, folyamatok \u00e9s holland alkalmaz\u00e1sok. <i>The Town Planning Review<\/i>, 65-79.<\/li>\n<li>Kotler, P., Haider, D.H., &amp; Rein, I., (1993). Marketing Places. The Free Press.<\/li>\n<li>P Kotler, P., Keller, K.L., W.G. Scott, W.G &amp; Li Pomi, G., (2007). <i>Marketingmenedzsment<\/i>, 12. kiad\u00e1s, Pearson Prentice Hall.<\/li>\n<li>Li Pomi, G., (2004). Riflessioni sulla pianificazione strategica in ambito territoriale, <i>Laboratorio di Marketing per la Pianura Veronese <\/i>Conference, Cerea (VR).<\/li>\n<li>Rullani, E. &amp; Romano, L. (1998). <i>Il postfordismo. Idee per un capitalismo prossimo venturo<\/i>, Etaslibri.<\/li>\n<li>Ackermann, F. \u00e9s Eden, C. (2011). Az \u00e9rdekeltek strat\u00e9giai menedzsmentje: Theory and Practice.<a href=\"https:\/\/www.researchgate.net\/journal\/Long-Range-Planning-0024-6301\"> Long Range Planning<\/a>, 44(3):179-196. DOI:<a href=\"http:\/\/dx.doi.org\/10.1016\/j.lrp.2010.08.001\">10.1016\/j.lrp.2010.08.001<\/a><br \/>\n<span style=\"font-weight: 400;\">Barney N. (2023). \u00c9rdekelt f\u00e9l (DEFIN\u00cdCI\u00d3). TechTarget Network. El\u00e9rhet\u0151 a<\/span><a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/stakeholder\"> <span style=\"font-weight: 400;\">k\u00f6vetkez\u0151<\/span><\/a><span style=\"font-weight: 400;\"> c\u00edmen:<\/span><\/li>\n<li><a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/stakeholder\">https:\/\/www.techtarget.com\/searchcio\/definition\/stakeholder<\/a><\/li>\n<li>Goeldner, R. \u00e9s Ritchie, B. (2005). Turizmus: Elvek, gyakorlatok, filoz\u00f3fi\u00e1k. 9. kiad\u00e1s, John Wiley &amp; Sons, Hoboken, NJ.<\/li>\n<li><b>Rahman, M. (2023). Az \u00e9rdekeltek a turizmusfejleszt\u00e9sben.<\/b><a href=\"https:\/\/www.howandwhat.net\/category\/sustainable-tourism-development\/\"> <b>FENNTARTHAT\u00d3 TURIZMUSFEJLESZT\u00c9S<\/b><\/a><b>. El\u00e9rhet\u0151 a<\/b><a href=\"https:\/\/www.howandwhat.net\/stakeholders-tourism-development\/\"> <b>k\u00f6vetkez\u0151<\/b><\/a><b> c\u00edmen:<\/b><a href=\"https:\/\/www.howandwhat.net\/stakeholders-tourism-development\/\"> <b>https:\/\/www.howandwhat.net\/stakeholders-tourism-development\/.<\/b><\/a><\/li>\n<li>Schneider, A. (2014). Az \u00f6kosziszt\u00e9ma-szolg\u00e1ltat\u00e1sok szakpolitik\u00e1ba, tervez\u00e9sbe \u00e9s gyakorlatba val\u00f3 integr\u00e1l\u00e1s\u00e1nak m\u00f3dszerei. Friss\u00edtette: Augustin Bergh\u00f6fer (2017). El\u00e9rhet\u0151 a<a href=\"https:\/\/citieswithnature.org\/wp-content\/uploads\/2019\/02\/ValuES-Methods-for-integrating-ecosystem-services.pdf\"> k\u00f6vetkez\u0151<\/a> c\u00edmen:<a href=\"https:\/\/citieswithnature.org\/wp-content\/uploads\/2019\/02\/ValuES-Methods-for-integrating-ecosystem-services.pdf\"> https:\/\/citieswithnature.org\/wp-content\/uploads\/2019\/02\/ValuES-Methods-for-integrating-ecosystem-services.pdf<\/a><\/li>\n<li>Stainton, H. (2023). Az \u00e9rdekeltek a turizmusban: Who Are They And Why Do They Matter? El\u00e9rhet\u0151 a<a href=\"https:\/\/tourismteacher.com\/stakeholders-in-tourism\/\"> k\u00f6vetkez\u0151<\/a> c\u00edmen:<\/li>\n<li><a href=\"https:\/\/tourismteacher.com\/stakeholders-in-tourism\/\"> https:\/\/tourismteacher.com\/stakeholders-in-tourism\/<\/a><\/li>\n<li><a href=\"https:\/\/www.consilium.europa.eu\/en\/policies\/civil-protection\/\">www.consilium.europa.eu\/en\/policies\/civil-protection\/<\/a><\/li>\n<li><a href=\"https:\/\/civil-protection-humanitarian-aid.ec.europa.eu\/what\/civil-protection\/eu-civil-protection-mechanism_en\">www.civil-protection-humanitarian-aid.ec.europa.eu\/what\/civil-protection\/eu-civil-protection-mechanism_en<\/a><\/li>\n<li>Jurdana, D.S. (2018). A turizmusfejleszt\u00e9s strat\u00e9giai tervez\u00e9se &#8211; a fenntarthat\u00f3s\u00e1g fel\u00e9. Horizontok, A sorozat, T\u00e1rsadalom- \u00e9s hum\u00e1n tudom\u00e1nyok. DOI 10.20544\/HORIZONS.A.23.2.18.P17 UDC: 338.48-026.23:[005.51:005.21<\/li>\n<li>Kaikara, O. (2020). Turizmusfejleszt\u00e9si strat\u00e9gia. International Journal Papier. Volume 1, Issue 1(Page 20-25). ISSN: 2709-023X<\/li>\n<li>Morrison, J., Forbes, L., \u00e9s Wilkinson, G. K\u00f6z\u00f6s \u00e9rtelm\u0171 menedzsment (Hatodik fejezet). El\u00e9rhet\u0151 a k\u00f6vetkez\u0151 c\u00edmen:<a href=\"http:\/\/horizon.unc.edu\/projects\/CSM\/default9b57.html?chap=6#:~:text=The%20word%20strategy%20comes%20to,%2D%2Dag%2C%20to%20lead\"> http:\/\/horizon.unc.edu\/projects\/CSM\/default9b57.html?chap=6#:~:text=A%20sz\u00f3%20strat\u00e9gia%20j\u00f6jj\u00f6n%20be,%2D%2Dag%2C%20a%20vezet\u00e9s%20be<\/a><\/li>\n<li>Numpty Nerd. El\u00e9rhet\u0151:<a href=\"https:\/\/www.numptynerd.net\/tourism-as-a-development-strategy.html\"> https:\/\/www.numptynerd.net\/tourism-as-a-development-strategy.html<\/a><\/li>\n<li>Suryanto, S. \u00e9s Sukaesih Kurniati, P. (2020). Turizmusfejleszt\u00e9si strat\u00e9gia Indon\u00e9zi\u00e1ban. Academy of Strategic Management Journal, 19 (6). ISSN 1939-6104<\/li>\n<li>Botschen, G., Promberger, K., &amp; Bernhart, J. (2017). A helyek m\u00e1rkavez\u00e9relt identit\u00e1sfejleszt\u00e9se. <i>Journal of Place Management and Development<\/i>, <i>10<\/i>(2), 152-172.<\/li>\n<li>Daldanise, G. (2020). A helym\u00e1rk\u00e1z\u00e1st\u00f3l a k\u00f6z\u00f6ss\u00e9gi m\u00e1rk\u00e1z\u00e1sig: Egy\u00fcttm\u0171k\u00f6d\u0151 d\u00f6nt\u00e9shozatali folyamat a kultur\u00e1lis \u00f6r\u00f6ks\u00e9g fel\u00e9rt\u00e9kel\u00e9s\u00e9hez. <i>Fenntarthat\u00f3s\u00e1g<\/i>, <i>12<\/i>(24), 10399.<\/li>\n<li>Kalieva, O. M. (2015). A ter\u00fclet m\u00e1rkaim\u00e1zs\u00e1nak fejleszt\u00e9se: A marketing szempontja. <i>Review of European Studies 7(2)<\/i>, 23.<\/li>\n<li>Zamozhnykh, E. A., Pobedinskaya, E. A., &amp; Omarova, N. Y. (2022, febru\u00e1r). Marketingkommunik\u00e1ci\u00f3 a ter\u00fcleti m\u00e1rka prom\u00f3ci\u00f3j\u00e1ban: The Regional Aspect. In <i>Nemzetk\u00f6zi tudom\u00e1nyos \u00e9s gyakorlati konferencia A region\u00e1lis \u00f6kosziszt\u00e9m\u00e1k fejleszt\u00e9si strat\u00e9gi\u00e1ja &#8222;Oktat\u00e1s-Tudom\u00e1ny-ipar&#8221; (ISPCR 2021) <\/i>(pp. 527-532). Atlantis Press.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hogyan hat\u00e1rozzuk meg a strat\u00e9gi\u00e1t? V\u00e1llalkoz\u00e1sok, int\u00e9zm\u00e9nyek, nem korm\u00e1nyzati szervezetek, de olyan szubjektumok is, mint a r\u00e9gi\u00f3k \u00e9s ter\u00fcletek, gyakran ker\u00fclhetnek abba a helyzetbe, hogy strat\u00e9gi\u00e1t, vagy ink\u00e1bb a k\u00f6rnyezethez val\u00f3 viszonyul\u00e1s m\u00f3dj\u00e1t kell meghat\u00e1rozniuk. A strat\u00e9gia hivataloss\u00e1 t\u00e9tel\u00e9hez \u00e9s a cselekv\u00e9si terv kidolgoz\u00e1s\u00e1hoz az els\u0151 l\u00e9p\u00e9s a k\u00f6rnyezet meg\u00e9rt\u00e9se. Ezut\u00e1n a SWOT-elemz\u00e9s \u00f6sszefoglalja a [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":976,"template":"","course-category":[26,27,29],"course-tag":[],"_links":{"self":[{"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/courses\/1822"}],"collection":[{"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":13,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/courses\/1822\/revisions"}],"predecessor-version":[{"id":4202,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/courses\/1822\/revisions\/4202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/media\/976"}],"wp:attachment":[{"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/media?parent=1822"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/course-category?post=1822"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/course-tag?post=1822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}