{"id":1960,"date":"2023-04-16T12:31:14","date_gmt":"2023-04-16T10:31:14","guid":{"rendered":"https:\/\/retourn.mmserver.org\/?post_type=courses&#038;p=1960"},"modified":"2024-05-23T18:54:08","modified_gmt":"2024-05-23T16:54:08","slug":"5-recovery-marketing-communication-copy-3","status":"publish","type":"courses","link":"https:\/\/education.retourn.eu\/hu\/courses\/5-recovery-marketing-communication-copy-3\/","title":{"rendered":"5. MARKETINGKOMMUNIK\u00c1CI\u00d3 A TURIZMUS \u00daJRA\u00c9LESZT\u00c9S\u00c9\u00c9RT"},"content":{"rendered":"<h3><b>HIVATKOZ\u00c1SOK<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">APEC=<\/span><span style=\"font-weight: 400;\">Asia-Pacific Economic Cooperation (n.d.). How to Develop a Risk Management Strategy for a Tourism Business\/Organisation. Participant\u2019s Workbook. Avaliable at\u00a0 <\/span><a href=\"https:\/\/www.apec.org\/docs\/default-source\/publications\/2007\/4\/tourism-risk-management-an-authoritative-guide-to-managing-crisis-in-tourism-december-2006\/toc\/for-businesses-participants-workbook.pdf?sfvrsn=b4d8ba38_1\"><span style=\"font-weight: 400;\">How to Develop a Risk Management Strategy for a Tourism Business \/<\/span><\/a><a href=\"https:\/\/www.apec.org\/docs\/default-source\/publications\/2007\/4\/tourism-risk-management-an-authoritative-guide-to-managing-crisis-in-tourism-december-2006\/toc\/for-businesses-participants-workbook.pdf?sfvrsn=b4d8ba38_1\">Organisation &#8211; Particip How to Develop a Risk Management Strategy for a Tourism Business \/ Organisation &#8211; Participant&#8217;s Workbook (apec.org) ant&#8217;s Workbook (apec.org)<\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\">11.1.2023.<\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0<\/span><\/li>\n<li><a href=\"https:\/\/www.apec.org\/docs\/default-source\/publications\/2007\/4\/tourism-risk-management-an-authoritative-guide-to-managing-crisis-in-tourism-december-2006\/toc\/for-businesses-participants-workbook.pdf?sfvrsn=b4d8ba38_1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Robertson, D., Kean, I., Moore, S., Gurtner, Y. K., Holcombe, C., &amp; Wilks, J. (2006). Tourism risk management: An authoritative guide to managing crises in tourism. <i>APEC International Centre for Sustainable Tourism (AICST). Singapore: Asian Pacific Economic Cooperation (APEC)<\/i>, 1-88.<br \/>\n<\/span><\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Beirman, David (2010). Crisis, recovery and risk management. In Liburd, Janne J. and Edwards, Deborah (eds.), <\/span><i><span style=\"font-weight: 400;\">Understanding the Sustainable Development of Tourism<\/span><\/i> <span style=\"font-weight: 400;\">(205\u2013224). Oxford: <\/span><span style=\"font-weight: 400;\">Goodfellow Publishers Ltd.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Beirman, David (2011). <\/span><span style=\"font-weight: 400;\">The integration of emergency management and tourism.<\/span><i><span style=\"font-weight: 400;\">The Australian Journal of Emergency Management, 26<\/span><\/i><span style=\"font-weight: 400;\">(3), 32\u201336.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CATO=Council of Australian Tour Operators<\/span><span style=\"font-weight: 400;\"> (2016).<\/span> <i><span style=\"font-weight: 400;\">Tourism Risk, Crisis and Recovery Management Guide<\/span><\/i><span style=\"font-weight: 400;\">. Avaliable at <\/span><a href=\"https:\/\/opus.lib.uts.edu.au\/bitstream\/10453\/73067\/1\/CATO%20Feb%202016%20Final%20Final%20Draft%20Document%20Risk%20Crisis%20%20Recovery%20%20for%20Tour%20Wholesalers%20%28ver2%29.pdf\"><span style=\"font-weight: 400;\">CATO Feb 2016 Final Final Draft Document Risk Crisis Recovery for Tour Wholesalers (ver2).pdf (uts.<\/span> <span style=\"font-weight: 400;\">CATO Feb 2016 Final Final Draft Document Risk Crisis Recovery for Tour Wholesalers (ver2).pdf (uts.edu.au) edu.au)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">10.1.2023.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Global Rescue and World Travel &amp; Tourism Council (2019). Crisis Readiness. Avaliable at <\/span><a href=\"https:\/\/wttc.org\/Portals\/0\/Documents\/Reports\/2019\/Crisis%20Preparedness%20Management%20Recovery-Crisis%20Readiness-Nov%202019.pdf?ver=2021-02-25-182725-567\"><span style=\"font-weight: 400;\">*Crisis Pre<\/span> <span style=\"font-weight: 400;\">*Crisis Preparedness Management Recovery-Crisis Readiness-Nov 2019.pdf (wttc.org) paredness Management Recovery-Crisis Readiness-Nov 2019.pdf (wttc.org)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">25<\/span><span style=\"font-weight: 400;\">.1.2023.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Morakabati, Y., Page, S. J., &amp; Fletcher, J. (2017). Emergency management and tourism stakeholder responses to crises: A global survey. <\/span><i><span style=\"font-weight: 400;\">Journal of Travel Research<\/span><\/i><span style=\"font-weight: 400;\">,\u00a0<\/span><i><span style=\"font-weight: 400;\">56<\/span><\/i><span style=\"font-weight: 400;\">(3), 299\u2013316.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Murray Regional Tourism (n.d.). Murray Regional Tourism Crisis <\/span><span style=\"font-weight: 400;\">Management Plan 2018-19. Avaliable at<\/span><a href=\"https:\/\/www.murrayregionaltourism.com.au\/wp-content\/uploads\/sites\/2\/Murray-Region-Tourism-Crisis-Management-Plan_18-19_FINAL.pdf\"><span style=\"font-weight: 400;\">*Murray-Region-Tourism-Crisis-Management-Plan_18-19_FINAL.pdf (murrayregionaltourism.c<\/span> <span style=\"font-weight: 400;\">*Murray-Region-Tourism-Crisis-Management-Plan_18-19_FINAL.pdf (murrayregionaltourism.com.au) om.au)<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> 23.1.2023.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tourism Industry Association of British Columbia (n.d.). <\/span><i><span style=\"font-weight: 400;\">Prepared BC: Emergency Plan for Tourism Operators<\/span><\/i><span style=\"font-weight: 400;\">. Avaliable at\u00a0 <\/span><a href=\"https:\/\/www2.gov.bc.ca\/assets\/gov\/public-safety-and-emergency-services\/emergency-preparedness-response-recovery\/embc\/preparedbc\/preparedbc_tourism_plan.pdf\"><span style=\"font-weight: 400;\">Prepared BC: Emergency Plan for Touri<\/span> <span style=\"font-weight: 400;\">Prepared BC: Emergency Plan for Tourism Operators (gov.bc.ca) sm Operators (gov.bc.ca)<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">12.1.2023.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">UNTWO (2011). Toolbox for Crisis Communications in Tourism. Madrid: UNTWO. Avaliable at <a href=\"https:\/\/wearelao.com\/sites\/default\/files\/Crisis%20Communications_0.pdf\">Crisis Communications_0.pdf (weare Crisis Communications_0.pdf (wearelao.com) lao.com)<\/a>, 10.1.2023.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Botschen, G., Promberger, K., &amp; Bernhart, J. (2017). A helyek m\u00e1rkavez\u00e9relt identit\u00e1sfejleszt\u00e9se. Journal of Place Management and Development, 10(2), 152-172.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Daldanise, G. (2020). A helym\u00e1rk\u00e1z\u00e1st\u00f3l a k\u00f6z\u00f6ss\u00e9gi m\u00e1rk\u00e1z\u00e1sig: Egy\u00fcttm\u0171k\u00f6d\u0151 d\u00f6nt\u00e9shozatali folyamat a kultur\u00e1lis \u00f6r\u00f6ks\u00e9g fel\u00e9rt\u00e9kel\u00e9s\u00e9hez. Sustainability, 12(24), 10399.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kalieva, O. M. (2015). A ter\u00fclet m\u00e1rkaim\u00e1zs\u00e1nak fejleszt\u00e9se: A marketing szempontja. Review of European Studies 7(2), 23.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Zamozhnykh, E. A., Pobedinskaya, E. A., &amp; Omarova, N. Y. (2022, febru\u00e1r). Marketingkommunik\u00e1ci\u00f3 a ter\u00fcleti m\u00e1rka prom\u00f3ci\u00f3j\u00e1ban: The Regional Aspect. In Nemzetk\u00f6zi tudom\u00e1nyos \u00e9s gyakorlati konferencia A region\u00e1lis \u00f6kosziszt\u00e9m\u00e1k fejleszt\u00e9si strat\u00e9gi\u00e1ja &#8222;Oktat\u00e1s-Tudom\u00e1ny-ipar&#8221; (ISPCR 2021) (pp. 527-532). Atlantis Press.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Lawless, Jill. \u201cIn Iceland Eruptions Bring Tourism Boom.\u201d <\/span><i><span style=\"font-weight: 400;\">Stuff<\/span><\/i><span style=\"font-weight: 400;\">, 2016, https:\/\/www.stuff.co.nz\/travel\/destinations\/europe\/87027373\/in-iceland-eruptions-bring-tourism-boom. Accessed 27 Mar. 2023.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Petursdottir, G., Reichardt, U., Bird, D., Donovan, A., G\u00edslad\u00f3ttir, G. Hauksdottir A., Johannesdottir, G., Sigmundsson, F., Thordardottir, E.B., Ulfarsson, G.F., \u2018Eyjafjallaj\u00f6kull eruption in 2010\u2019, in: Casajus Valles, A., Marin Ferrer, M., Poljan\u0161ek, K., Clark, I. (eds.), Science for Disaster Risk Management 2020: acting today, protecting tomorrow, EUR 30183 EN, Publications Office of the European Union, Luxembourg, 2020, ISBN 978-92-76-18182-8, doi:10.2760\/571085, JRC114026.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ruci\u0144ska, Dorota and Lechowicz, Maciej. &#8222;<\/span><span style=\"font-weight: 400;\">Natural hazard and disaster tourism<\/span><span style=\"font-weight: 400;\">&#8221; Miscellanea Geographica, vol.18, no.1, 2014, pp.17-25.\u00a0<\/span><a href=\"https:\/\/doi.org\/10.2478\/mgrsd-2014-0002\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.2478\/mgrsd-2014-0002<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>HIVATKOZ\u00c1SOK APEC=Asia-Pacific Economic Cooperation (n.d.). How to Develop a Risk Management Strategy for a Tourism Business\/Organisation. Participant\u2019s Workbook. Avaliable at\u00a0 How to Develop a Risk Management Strategy for a Tourism Business \/Organisation &#8211; Particip How to Develop a Risk Management Strategy for a Tourism Business \/ Organisation &#8211; Participant&#8217;s Workbook (apec.org) ant&#8217;s Workbook (apec.org),11.1.2023.\u00a0 \u00a0 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":986,"template":"","course-category":[],"course-tag":[],"_links":{"self":[{"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/courses\/1960"}],"collection":[{"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":10,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/courses\/1960\/revisions"}],"predecessor-version":[{"id":4151,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/courses\/1960\/revisions\/4151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/media\/986"}],"wp:attachment":[{"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/media?parent=1960"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/course-category?post=1960"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/education.retourn.eu\/hu\/wp-json\/wp\/v2\/course-tag?post=1960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}