{"id":2019,"date":"2022-12-18T15:12:40","date_gmt":"2022-12-18T14:12:40","guid":{"rendered":"https:\/\/retourn.mmserver.org\/?post_type=courses&#038;p=2019"},"modified":"2024-04-16T17:38:00","modified_gmt":"2024-04-16T15:38:00","slug":"2-recovery-marketing-strategy-copy-4","status":"publish","type":"courses","link":"https:\/\/education.retourn.eu\/sl\/courses\/2-recovery-marketing-strategy-copy-4\/","title":{"rendered":"2. STRATEGIJA TR\u017dENJA ZA OKREVANJE"},"content":{"rendered":"<h3>Kako opredeliti strategijo?<\/h3>\n<p>Podjetja, institucije, nevladne organizacije, pa tudi subjekti, kot so regije in ozemlja, se pogosto znajdejo v polo\u017eaju, ko morajo opredeliti strategijo ali bolje re\u010deno na\u010din odnosa do okolice.<\/p>\n<p>Prvi korak pri formalizaciji strategije in pripravi na\u010drta akcije je razumevanje okolja. Nato bo analiza SWOT povzela razumevanje gro\u017eenj in prilo\u017enosti, ki jih okolje predstavlja, glede na katere na\u0161 subjekt predlaga mo\u010di in \u0161ibkosti.<\/p>\n<p>Potem? Treba je razumeti, kdo so klju\u010dni subjekti oziroma dele\u017eniki, s katerimi se je treba povezati, da bi lahko kratkoro\u010dno in dolgoro\u010dno izvajali to strategijo. Ti prehodi so vedno klju\u010dnega pomena, \u0161e bolj pa postanejo, kadar je referen\u010dni subjekt ozemlje, ki se posku\u0161a re\u0161iti iz krize, ki jo je povzro\u010dila naravna nesre\u010da.<\/p>\n<p>V modulu STRATEGIJA TR\u017dENJA ZA OKREVANJE vam bomo predstavili metode in procese za izvajanje teritorialne strategije primerne za dolo\u010deno ozemlje, njegove zna\u010dilnosti in mo\u017enosti.<\/p>\n<h3><strong>VIRI<\/strong><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Aguilar, F. (1967). <\/span><i><span style=\"font-weight: 400;\">Scanning the Business Environment<\/span><\/i><span style=\"font-weight: 400;\">, Macmillan.<\/span><\/li>\n<li>Ashworth, G. J., &amp; Voogd, H. (1988). Marketing the city: concepts, processes and Dutch applications. <i>The Town Planning Review<\/i>, 65-79<\/li>\n<li>Kotler, P., Haider, D.H., &amp; Rein, I., (1993). Marketing Places. The Free Press.<\/li>\n<li>P Kotler, P., Keller, K.L., W.G. Scott, W.G &amp; Li Pomi, G., (2007). <i>Marketing Management<\/i>, 12 ed, Pearson Prentice Hall.<\/li>\n<li>Li Pomi, G., (2004). Riflessioni sulla pianificazione strategica in ambito territoriale, <i>Laboratorio di Marketing per la Pianura Veronese<\/i> Conference, Cerea (VR).<\/li>\n<li>Rullani, E. &amp; Romano, L. (1998). <i>Il postfordismo. Idee per un capitalismo prossimo venturo<\/i>, Etaslibri.<\/li>\n<li>Ackermann, F., and Eden, C. (2011). Strategic Management of Stakeholders: Theory and Practice.<a href=\"https:\/\/www.researchgate.net\/journal\/Long-Range-Planning-0024-6301\"> Long Range Planning<\/a>, 44(3):179-196. DOI:<a href=\"http:\/\/dx.doi.org\/10.1016\/j.lrp.2010.08.001\">10.1016\/j.lrp.2010.08.001<\/a><\/li>\n<li>Barney N. (2023). Stakeholder (DEFINITION). TechTarget Network. Available <a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/stakeholder\">https:\/\/www.techtarget.com\/searchcio\/definition\/stakeholder<\/a><\/li>\n<li>Goeldner, R. and Ritchie, B. (2005). Tourism: Principles, Practices, Philosophies. 9th ed., John Wiley &amp; Sons, Hoboken, NJ.<\/li>\n<li><b>Rahman, M. (2023). Stakeholders in tourism development.<\/b><a href=\"https:\/\/www.howandwhat.net\/category\/sustainable-tourism-development\/\"> <b>SUSTAINABLE TOURISM DEVELOPMENT<\/b><\/a><b>. Available at:<\/b><a href=\"https:\/\/www.howandwhat.net\/stakeholders-tourism-development\/\"> <b>https:\/\/www.howandwhat.net\/stakeholders-tourism-development\/<\/b><\/a><\/li>\n<li>Schneider, A. (2014). Methods for integrating ecosystem services into policy, planning and practice. Updated by Augustin Bergh\u00f6fer (2017). Available at:<a href=\"https:\/\/citieswithnature.org\/wp-content\/uploads\/2019\/02\/ValuES-Methods-for-integrating-ecosystem-services.pdf\"> https:\/\/citieswithnature.org\/wp-content\/uploads\/2019\/02\/ValuES-Methods-for-integrating-ecosystem-services.pdf<\/a><\/li>\n<li>Stainton, H. (2023). Stakeholders In Tourism: Who Are They And Why Do They Matter? Available at:<a href=\"https:\/\/tourismteacher.com\/stakeholders-in-tourism\/\"> https:\/\/tourismteacher.com\/stakeholders-in-tourism\/<\/a><\/li>\n<li><a href=\"https:\/\/www.consilium.europa.eu\/en\/policies\/civil-protection\/\">www.consilium.europa.eu\/en\/policies\/civil-protection\/<\/a><\/li>\n<li><a href=\"https:\/\/www.consilium.europa.eu\/en\/policies\/civil-protection\/\">www.<\/a><a href=\"https:\/\/civil-protection-humanitarian-aid.ec.europa.eu\/what\/civil-protection\/eu-civil-protection-mechanism_en\">civil-protection-humanitarian-aid.ec.europa.eu\/what\/civil-protection\/eu-civil-protection-mechanism_en<\/a><\/li>\n<li>Jurdana, D.S. (2018). Strategic planning of tourism development \u2013 towards sustainability. Horizons, Series A, Social Sciences and Humanities. DOI 10.20544\/HORIZONS.A.23.2.18.P17 UDC: 338.48-026.23:[005.51:005.21<\/li>\n<li>Kaikara, O. (2020). Tourism Development Strategy. International Journal Papier. Volume 1, Issue 1(Page 20-25). ISSN: 2709-023X<\/li>\n<li>Morrison, J., Forbes, L., and Wilkinson, G. Common sense management (Chapter Six). Available at: <a href=\"http:\/\/horizon.unc.edu\/projects\/CSM\/default9b57.html?chap=6#:~:text=The%20word%20strategy%20comes%20to,%2D%2Dag%2C%20to%20lead\">http:\/\/horizon.unc.edu\/projects\/CSM\/default9b57.html?chap=6#:~:text=The%20word%20strategy%20comes%20to,%2D%2Dag%2C%20to%20lead<\/a><\/li>\n<li>Numpty Nerd. Available at: <a href=\"https:\/\/www.numptynerd.net\/tourism-as-a-development-strategy.html\">https:\/\/www.numptynerd.net\/tourism-as-a-development-strategy.html<\/a><\/li>\n<li><a href=\"https:\/\/www.numptynerd.net\/tourism-as-a-development-strategy.html\">Suryanto, S. and Sukaesih Kurniati, P. (2020). Tourism Development Strategy in Indonesia. Academy of Strategic Management Journal, 19 (6). ISSN 1939-6104<\/a><\/li>\n<li>Ferreira, A., &amp; Otley, D. (2009). The design and use of performance management systems: An extended framework for analysis. Management accounting research, 20(4), 263-282.<\/li>\n<li>Henri, J. F. (2006). Management control systems and strategy: A resource-based perspective. Accounting, organizations and society, 31(6), 529-558.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Kako opredeliti strategijo? Podjetja, institucije, nevladne organizacije, pa tudi subjekti, kot so regije in ozemlja, se pogosto znajdejo v polo\u017eaju, ko morajo opredeliti strategijo ali bolje re\u010deno na\u010din odnosa do okolice. Prvi korak pri formalizaciji strategije in pripravi na\u010drta akcije je razumevanje okolja. Nato bo analiza SWOT povzela razumevanje gro\u017eenj in prilo\u017enosti, ki jih okolje [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":978,"template":"","course-category":[26,27,29],"course-tag":[],"_links":{"self":[{"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/courses\/2019"}],"collection":[{"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":8,"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/courses\/2019\/revisions"}],"predecessor-version":[{"id":2963,"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/courses\/2019\/revisions\/2963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/media?parent=2019"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/course-category?post=2019"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/education.retourn.eu\/sl\/wp-json\/wp\/v2\/course-tag?post=2019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}